66 Years of Media Workshop History

++ SAVE THE DATE: March 28, 2017 ++

The San Antonio Professional Chapter of Women in Communications offered the first Publicity Clinic on October 11, 1949, at Municipal Auditorium.  Approximately 160 people attended to learn how to get press coverage for their organization’s activities.

In 1984, and continuing for a number of years, the Chapter co-sponsored – with the Funding Information Center – Public Relations/Publicity Workshops for nonprofit organizations. From 1998 through 2013, the San Antonio Express-News and Trinity University added their expertise and prestige as co-sponsors of the Media Workshop for Nonprofits.  It is held in March, recently becoming a biennial event.

Today’s workshop features an online manual with guidelines for press releases, tips on photography, and a list of media contacts. Media professionals representing print, television, and radio (different companies each year) explain the publicity process for their medium and answer questions from the audience. It’s a unique opportunity to learn from media professionals and how best to promote your organization. The workshop always draws a capacity crowd and, to date, has helped thousands of nonprofit representatives improve their media relations.

The professional members of the Association for Women in Communications have a long history of lending their expertise to the San Antonio community. The Media Workshop for Nonprofits is just one of the more visible ways we work to enhance communications for everyone.